Comparing Funnel to Clarisights
Funnel can consolidate all your marketing data. But turning this data into insights for better day-to-day decisions is a different story.
We get compared to Funnel, a lot
It’s probably because we’re both in the marketing data and analytics space. Most marketing and data teams think they’re comparing apples to apples. But it’s really like comparing apples to oranges.
Funnel's marketing intelligence platform helps marketing teams to automate data collection. And provides a few pre-built visualizations on top. But sophisticated marketing teams need much more than data collection and static overviews to uncover actionable insights from data.
Funnel
Funnel's data platform helps you to automate the collection and storage of marketing data. Making this accessible for enterprise marketing teams requires sending this data to a BI tool (e.g., Looker, Tableau, PowerBI).
This is handled by the data team. Thus, any new analysis, dashboard or metric change requires the data team’s support, often taking weeks or months. This leads to waiting times and the inability to explore hypotheses quickly. All this results in missed optimization opportunities.
Clarisights
Clarisights Insights Hub helps you not only automate the collection and storage of marketing data but also allows marketers to flexibly explore the data and derive insights.
This goes beyond general-purpose BI tools (e.g., Looker, Tableau, Power BI) to cater for the specific use cases of sophisticated marketing teams. As a result, marketers can go from questions to insights in minutes. Without waiting for data teams, who are freed up to focus on strategic work.
What our customers say
Reliant on data resources
Go from questions to insights in minutes
With Funnel, answering new questions requires waiting for the data team, leading to missed optimization opportunities. Having to wait weeks for requests often stops marketers from exploring hypotheses.
With Clarisights, marketers can easily create or edit metrics, filters, dimensions, dashboards and reports. To answer questions and test hypotheses in minutes, fostering a culture of data curiosity.
Uncover additional optimization opportunities
Diagnose performance changes quickly and uncover granular cross-channel insights (e.g., which creative concepts or hooks work best across channels, which keyword groups perform best in paid search).
Increase efficiency across teams
With Clarisights, there's no more siloed reporting next to your BI dashboards. Siloed reporting in spreadsheets often leads to data discrepancies, resulting in missed optimization opportunities and undermined trust in data.
In addition, the data team’s time is not wasted updating dashboards, metrics, etc. Instead, they can focus on key priorities like attribution and MMM.
See the platform in action
Are you a scale-up or enterprise ready to unlock the full potential of your marketing budget? Let us show you how Clarisights can help.
