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Thought leadership, tips, and tricks for world-class performance marketing
Thought leadership, tips, and tricks for world-class performance marketing
Thought leadership, tips, and tricks for world-class performance marketing
Featured articles
Perspectives
The Missing Middle (Solving For Marketing's Operational Layer - Part 2)
The Missing Middle (Solving For Marketing's Operational Layer - Part 2)
Arun Srinivasan
Arun Srinivasan
Perspectives
The Missing Middle (How Performance Marketing Lost its Way - Part 1)
The Missing Middle (How Performance Marketing Lost its Way - Part 1)
Arun Srinivasan
Arun Srinivasan
Perspectives
Creative Intelligence Is the New Growth Lever in Performance Marketing
Creative Intelligence Is the New Growth Lever in Performance Marketing
Arun Srinivasan
Arun Srinivasan
Best Practices
Creative strategy and testing: 3 costly pitfalls
Creative strategy and testing: 3 costly pitfalls
Philip Ziegler
Philip Ziegler
Best Practices
AI Campaigns: how to audit Google PMax and Meta Advantage+ Campaigns
AI Campaigns: how to audit Google PMax and Meta Advantage+ Campaigns
Arun Srinivasan
Arun Srinivasan
Best Practices
From hype to reality: a critical view of MMM
From hype to reality: a critical view of MMM
João António Sousa
João António Sousa
Engineering
Engineering
Product Engineering Roundtable: Building cross-channel analysis at scale Clarisights Journal
Product Engineering Roundtable: Building cross-channel analysis at scale Clarisights Journal
Arun Srinivasan
Arun Srinivasan
Engineering
Engineering
Lessons, mistakes, challenges building our in-house Orchestrator for Big Data pipelines: A year of learnings developing Mozek
Lessons, mistakes, challenges building our in-house Orchestrator for Big Data pipelines: A year of learnings developing Mozek
Engineering
Engineering
Monitoring and Reporting Errors from Sidekiq Jobs
Monitoring and Reporting Errors from Sidekiq Jobs
Arun Srinivasan
Arun Srinivasan
People
People
Meet The Team #4: Prashant Vithani (Not the new guy, but the Μμ guy)
Meet The Team #4: Prashant Vithani (Not the new guy, but the Μμ guy)
Larissa Crasto
Larissa Crasto
People
People
Meet The Team #3: Bhupali Chiplunkar (& the importance of rubber ducks 🦆)
Meet The Team #3: Bhupali Chiplunkar (& the importance of rubber ducks 🦆)
Larissa Crasto
Larissa Crasto
People
People
Meet the Team #2: Ankur Gupta (Building loads of things, all the time, in every direction 🛠️)
Meet the Team #2: Ankur Gupta (Building loads of things, all the time, in every direction 🛠️)
Larissa Crasto
Larissa Crasto
Announcements
Clarisights recognized as the #1 Marketing Analytics Platform by G2 for 4th consecutive quarter
Clarisights recognized as the #1 Marketing Analytics Platform by G2 for 4th consecutive quarter
Arun Srinivasan
Arun Srinivasan
Announcements
Clarisights Recognized as the #1 Enterprise Marketing Analytics Platform by G2
Clarisights Recognized as the #1 Enterprise Marketing Analytics Platform by G2
Arun Srinivasan
Arun Srinivasan
Company
Company