Customer
On
Industry
Fashion and Apparel
N. of employees
3,000+
Markets
60+ countries
Company Type
Public Company
Clarisights Daily Active Users
30+
Use cases
About On
On is a global premium sportswear company with a presence in more than 60 countries. Born in Switzerland, On combines innovative technology with Swiss engineering to create high-performance gear for both professional and everyday athletes.
On’s digital marketing team, spread across the globe, has been a key driver behind its rapid and profitable growth.
Key Results
Marketers can self-serve and explore data to get all insights, eliminating the need for manual workarounds or reliance on data team support
Accelerated insights generation to minutes, and net new insights across paid search, paid social, creatives, display, affiliates and SEO
Freed up marketing analytics team’s bandwidth, allowing more focus on high-value strategic measurement initiatives (MTA, Incrementality and MMM)
Challenge
Marketing Analytics faced growing demands
With ambitious growth targets, On's marketing team continuously strives to maximize efficient customer acquisition. Quick, actionable data insights are critical for performance marketers who need to rapidly shift budgets, optimize campaigns, and diagnose performance changes across channels and markets.
The existing company-wide business intelligence setup fell short of the team’s ambitious requirements. fell short of the team's needs. "Our existing tools provided a high-level performance overview, but lacked the flexibility and control needed for daily and weekly steering." explains Yishai. "To match our rapid growth ambitions, we needed the ability to test and iterate independently, rather than relying on our data team for every change. We saw an opportunity to accelerate our pace of innovation."
[Data team] What is the best path forward?
The marketing analytics team explored different solutions, including adding additional resources, to address this gap. However, they quickly realized that, to stay agile in the dynamic digital marketing landscape, the team needed to prioritize:
Empowering marketers to quickly generate insights independently
Reducing dependency on analytics teams for reporting and insights
Enabling analytics team to focus more on strategic measurement work instead of ad-hoc tickets and marketing requests
The team envisioned a more agile and flexible approach to data and insights. They recognized that true transformation would come from reimagining how teams interact with marketing data, empowering everyone with self-service capabilities.
[Marketing team] Analytics workarounds don’t scale and hinder collaboration
Seeking more control over their marketing analytics, the digital marketing team initially tried other tools such as Data Studio, for ongoing reporting, supplemented by manual processes. While these approaches provided some initial flexibility and met early needs, On’s rapid growth and dynamic marketing environment underscored the need for a more comprehensive and scalable solution to support.
The main challenges of fragmented data sources, limited dashboard granularity, and time-intensive reporting processes became increasingly apparent. These limitations underscored the importance of a unified approach to analytics—one that could deliver actionable insights efficiently while empowering collaboration across channels and teams.
Solution
[Marketing team] All data in a single place + easy data exploration = deeper, faster insights and more tests
The team initially deployed Clarisights for paid social, seeking to unlock cross-channel insights, optimize creative performance and improve budget allocation. Clarisights rapidly integrated data from multiple sources, connecting channel performance, backend metrics, and attribution data at the most granular level.
Within two weeks, the entire team migrated from previous platforms and processes to Clarisights. The platform emerged as the team's central analytics hub, automatically consolidating and refreshing marketing data daily, fundamentally transforming marketing steering through effective self-service.
The Solution: how Clarisights works
[Marketing team] New insights lead to optimization opportunities
The new self-service approach, combined with flexible data grouping and custom dimensions creation, empowered marketers to analyze new efficiency levers.
These are some of the new optimization opportunities:
Agile budget allocation: Improved the ability to allocate budgets dynamically across channels and markets using automated insights.
Creative optimization: Enabled more precise evaluation of creative performance, identifying trends and addressing fatigue earlier;
Deep cross-channel and cross-market insights: Compare granular performance across channels and markets leads to learnings and optimization opportunities;
Paid Search insights: Advanced exploration of auction insights and dynamic keyword grouping;
Keyword cannibalization (SEA-SEO): Automatically joining channel and search data to identify keyword cannibalization, minimizing redundant ad spend.
[Data team] Reporting "as a product" with governance and control
Clarisights helped evolve marketing reporting from a reactive service model to a self-serve data approach. By enabling marketers to independently explore data, customize dashboards, and better manage metrics and dimensions across channels, the team streamlined workflows and improved efficiency. With speed to actionable insight as a key target, the analytics team has increased its business impact.
Example of a common workflow: without Clarisights vs with Clarisights
By centralizing everything into a single platform, the team established a unified source of truth. This approach eliminates inconsistent metrics across different tools, strengthens data governance, and builds confidence in the team's analytical insights. With Clarisights, everyone can go from a high-level overview to asset-level insights in a few clicks.
[Data team] Harmonized marketing data exports for measurement data products
The data team also benefited from automated data processing, reducing reactive, ad-hoc work. Clarisights' harmonized data models integrate seamlessly into On's data warehouse, so the marketing analytics team can focus more on strategic initiatives like marketing mix modeling and incrementality. Streamlined data exports ensure there is a single source of truth and remove the need to manually build and maintain complex data tables, freeing up valuable technical resources.
Impact
[Marketing team] 3x more tests through self-service reporting
Overcoming the bottleneck of exploring data and accessing insights, marketers go from questions to insights in minutes. As a result, they now test three times more and uncover deeper campaign performance insights and optimization opportunities. The centralized hub also enabled cross-channel and cross-market learnings, breaking down previous silos.
[Marketing team] Achieving efficient growth through new optimization levers
Before Clarisights, many cross-channel and granular analyses were impossible or required extensive/lengthy data support. Clarisights enabled rapid, in-depth insights across budget allocation, paid search, creatives, paid social, affiliate, display and SEO, improving the team's performance and marketing efficiency.
[Data team] Empowering the marketing analytics team to focus on measurement
With the digital marketing team accessing data and insights on their own, the marketing analytics team can now focus on high-impact projects—improving multi-touch attribution (MTA) and building marketing mix and incrementality models.
Looking ahead
With the digital marketing landscape evolving rapidly, staying agile is essential. “With Clarisights as our partner, we can quickly adapt to changes—whether it’s platform updates or exploring new channels. Our team has full control and doesn’t have to wait weeks or months for data support,” says Katie. “On top of that, our Customer Success Manager goes above and beyond, offering strategic advice and ensuring we’re always set up for success. It's a great partnership!”
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