Key Results
Challenge
Marketing Analytics faced growing demands
With ambitious growth targets, On's marketing team continuously strives to maximize efficient customer acquisition. Quick, actionable data insights are critical for performance marketers who need to rapidly shift budgets, optimize campaigns, and diagnose performance changes across channels and markets.
The existing company-wide business intelligence setup fell short of the team’s ambitious requirements. fell short of the team's needs. "Our existing tools provided a high-level performance overview, but lacked the flexibility and control needed for daily and weekly steering." explains Yishai. "To match our rapid growth ambitions, we needed the ability to test and iterate independently, rather than relying on our data team for every change. We saw an opportunity to accelerate our pace of innovation."
[Data team] What is the best path forward?
The marketing analytics team explored different solutions, including adding additional resources, to address this gap. However, they quickly realized that, to stay agile in the dynamic digital marketing landscape, the team needed to prioritize:
Empowering marketers to quickly generate insights independently
Reducing dependency on analytics teams for reporting and insights
Enabling analytics team to focus more on strategic measurement work instead of ad-hoc tickets and marketing requests
The team envisioned a more agile and flexible approach to data and insights. They recognized that true transformation would come from reimagining how teams interact with marketing data, empowering everyone with self-service capabilities.
[Marketing team] Analytics workarounds don’t scale and hinder collaboration
Seeking more control over their marketing analytics, the digital marketing team initially tried other tools such as Data Studio, for ongoing reporting, supplemented by manual processes. While these approaches provided some initial flexibility and met early needs, On’s rapid growth and dynamic marketing environment underscored the need for a more comprehensive and scalable solution to support.
The main challenges of fragmented data sources, limited dashboard granularity, and time-intensive reporting processes became increasingly apparent. These limitations underscored the importance of a unified approach to analytics—one that could deliver actionable insights efficiently while empowering collaboration across channels and teams.
Solution
[Marketing team] All data in a single place + easy data exploration = deeper, faster insights and more tests
The team initially deployed Clarisights for paid social, seeking to unlock cross-channel insights, optimize creative performance and improve budget allocation. Clarisights rapidly integrated data from multiple sources, connecting channel performance, backend metrics, and attribution data at the most granular level.
Within two weeks, the entire team migrated from previous platforms and processes to Clarisights. The platform emerged as the team's central analytics hub, automatically consolidating and refreshing marketing data daily, fundamentally transforming marketing steering through effective self-service.
The Solution: how Clarisights works
[Marketing team] New insights lead to optimization opportunities
The new self-service approach, combined with flexible data grouping and custom dimensions creation, empowered marketers to analyze new efficiency levers.
These are some of the new optimization opportunities:
Agile budget allocation: Improved the ability to allocate budgets dynamically across channels and markets using automated insights.
Creative optimization: Enabled more precise evaluation of creative performance, identifying trends and addressing fatigue earlier;
Deep cross-channel and cross-market insights: Compare granular performance across channels and markets leads to learnings and optimization opportunities;
Paid Search insights: Advanced exploration of auction insights and dynamic keyword grouping;
Keyword cannibalization (SEA-SEO): Automatically joining channel and search data to identify keyword cannibalization, minimizing redundant ad spend.
Customer
On
Industry
Fashion and Apparel
Company Size
3,000+
Markets
60+ countries
