Comparing Salesforce Datorama to Clarisights
Find out why leading teams prefer Clarisights over Datorama for its scalability, performance, broad range of use cases, superior support, and competitive pricing
So what are the main differences?
Effective self-service
Built for marketers to self-serve and go from questions to insights in minutes. Without data/BI support. Coverage of all use cases for marketing steering, including creative optimization.
Highest quality integrations
The fastest and most reliable marketing data connectors. Maximum granularity to pull asset level data. No more outages, broken connectors, slow dashboards or missed insights.
Transparent pricing, trusted partner
All-in pricing including unlimited users (internal and external) and rows. Dedicated Customer Success Manager. No more hidden fees for additional users, increased data volumes or consulting fees.
Clarisights
Clarisights
Clarisights
Salesforce Marketing Cloud Intelligence (Datorama)
Salesforce Marketing Cloud Intelligence (Datorama)
Salesforce Marketing Cloud Intelligence (Datorama)
Data ingestion
Data ingestion
Data ingestion
Data reliability
Data reliability
Data reliability
The fastest and most reliable connectors
The fastest and most reliable connectors
The fastest and most reliable connectors
Frequent outages and API break points
Frequent outages and API break points
Frequent outages and API break points
Scale
Scale
Scale
Connectors scale to billions of rows - much faster than Datorama. Proprietary data warehouse ensures minimal loading times
Connectors scale to billions of rows - much faster than Datorama. Proprietary data warehouse ensures minimal loading times
Connectors scale to billions of rows - much faster than Datorama. Proprietary data warehouse ensures minimal loading times
Slow dashboards for high-volume data prevent data exploration
Slow dashboards for high-volume data prevent data exploration
Slow dashboards for high-volume data prevent data exploration
Google Analytics integration
Google Analytics integration
Google Analytics integration
Best Google Analytics integration
Best Google Analytics integration
Best Google Analytics integration
Google Analytics integration is quite limited and lacks key dimensions and metrics
Google Analytics integration is quite limited and lacks key dimensions and metrics
Google Analytics integration is quite limited and lacks key dimensions and metrics
Backend data
Backend data
Backend data
Automatic data joining, handled by our team of product specialists during the pilot
Automatic data joining, handled by our team of product specialists during the pilot
Automatic data joining, handled by our team of product specialists during the pilot
Cumbersome process to join and harmonize backend with channel data; requires data support
Cumbersome process to join and harmonize backend with channel data; requires data support
Cumbersome process to join and harmonize backend with channel data; requires data support
Data modeling
Data modeling
Data modeling
Data joining and harmonization
Data joining and harmonization
Data joining and harmonization
Automatic data joining and harmonization down to the most granular level, right out of the box
Automatic data joining and harmonization down to the most granular level, right out of the box
Automatic data joining and harmonization down to the most granular level, right out of the box
Manual, time-consuming mapping process; limited options on granularity.
Manual, time-consuming mapping process; limited options on granularity.
Manual, time-consuming mapping process; limited options on granularity.
Custom integrations
Custom integrations
Custom integrations
Custom API integrations are robust and handled by the Customer Success Manager
Custom API integrations are robust and handled by the Customer Success Manager
Custom API integrations are robust and handled by the Customer Success Manager
Custom API integrations require significant development
Custom API integrations require significant development
Custom API integrations require significant development
BI and Self-service
BI and Self-service
BI and Self-service
No-Code Data Transformation
No-Code Data Transformation
No-Code Data Transformation
Computed Columns enable self-serve transformations like rollups, vlookups, and text transforms (no-code)
Computed Columns enable self-serve transformations like rollups, vlookups, and text transforms (no-code)
Computed Columns enable self-serve transformations like rollups, vlookups, and text transforms (no-code)
Limited functionality that still requires data engineering and SQL knowledge
Limited functionality that still requires data engineering and SQL knowledge
Limited functionality that still requires data engineering and SQL knowledge
Visualizations and charts builder
Visualizations and charts builder
Visualizations and charts builder
Wide range of graphs and transformations allows self-service for marketers (no-code)
Wide range of graphs and transformations allows self-service for marketers (no-code)
Wide range of graphs and transformations allows self-service for marketers (no-code)
Very limited visualization capabilities
Very limited visualization capabilities
Very limited visualization capabilities
Dimensions and metrics builder
Dimensions and metrics builder
Dimensions and metrics builder
Drag and drop and Excel-like formulas enable marketers to add/edit dimensions and metrics (no-code)
Drag and drop and Excel-like formulas enable marketers to add/edit dimensions and metrics (no-code)
Drag and drop and Excel-like formulas enable marketers to add/edit dimensions and metrics (no-code)
Limited functionality that still requires data engineering and SQL knowledge.
Limited functionality that still requires data engineering and SQL knowledge.
Limited functionality that still requires data engineering and SQL knowledge.
Use cases
Use cases
Use cases
Granular channel optimization
Granular channel optimization
Granular channel optimization
Robust APIs pull most granular data for marketing steering
Robust APIs pull most granular data for marketing steering
Robust APIs pull most granular data for marketing steering
APIs don’t pull most granular data (asset level)
APIs don’t pull most granular data (asset level)
APIs don’t pull most granular data (asset level)
Creative optimization
Creative optimization
Creative optimization
Creative analytics module groups ads based on naming conventions and displays ad previews alongside performance metrics
Creative analytics module groups ads based on naming conventions and displays ad previews alongside performance metrics
Creative analytics module groups ads based on naming conventions and displays ad previews alongside performance metrics
Cannot group ads based on naming conventions or view ad previews
Cannot group ads based on naming conventions or view ad previews
Cannot group ads based on naming conventions or view ad previews
Data sharing and export
Data sharing and export
Data sharing and export
Destinations
Destinations
Destinations
Data exports to any data warehouse or storage location (included)
Data exports to any data warehouse or storage location (included)
Data exports to any data warehouse or storage location (included)
Limited ability to share data externally, leading to silos and lock-in
Limited ability to share data externally, leading to silos and lock-in
Limited ability to share data externally, leading to silos and lock-in
Pricing
Pricing
Pricing
Pricing structure and transparency
Pricing structure and transparency
Pricing structure and transparency
Unlimited users and data rows. Custom integrations included. No hidden fees
Unlimited users and data rows. Custom integrations included. No hidden fees
Unlimited users and data rows. Custom integrations included. No hidden fees
Hidden fees for consulting, new integrations, more users and growing data volume
Hidden fees for consulting, new integrations, more users and growing data volume
Hidden fees for consulting, new integrations, more users and growing data volume
Support
Support
Support
White Glove partnership
White Glove partnership
White Glove partnership
Dedicated technical CSM, expert in performance marketing and analytics. Joint Teams/Slack chat, dedicated onboarding sessions and workshops included
Dedicated technical CSM, expert in performance marketing and analytics. Joint Teams/Slack chat, dedicated onboarding sessions and workshops included
Dedicated technical CSM, expert in performance marketing and analytics. Joint Teams/Slack chat, dedicated onboarding sessions and workshops included
Limited access to technical experts and long waiting times for support; complex issues take weeks to resolve, reliance on consultants for troubleshooting
Limited access to technical experts and long waiting times for support; complex issues take weeks to resolve, reliance on consultants for troubleshooting
Limited access to technical experts and long waiting times for support; complex issues take weeks to resolve, reliance on consultants for troubleshooting
What our customers say
"My company is active in almost 30 markets and we use Clarisights as the single source of truth across all channels for data monitoring. It provides a single interface to analyze and visualize complex marketing data and enables us to make fast decisions and confidently shift budgets."
Cindy Lin
Senior Performance Marketing Manager
“With Clarisights as our single source of truth, it becomes easy for our teams to harmonize and analyze data across different channels, significantly reducing complexity. What I love about it is the fact that the tool truly democratizes data, making it easy for anyone to build reports and drive insights.”
Federica Pezzetti
Head of Performance Marketing Growth
"Clarisights not only optimizes engineering resources by streamlining data pipelines maintenance but also empowers marketers to self-serve. This way they can manage analytics and operational aspects with agility and flexibility."
Andrés Angarita
Head of Marketing Analytics
"My company is active in almost 30 markets and we use Clarisights as the single source of truth across all channels for data monitoring. It provides a single interface to analyze and visualize complex marketing data and enables us to make fast decisions and confidently shift budgets."
Cindy Lin
Senior Performance Marketing Manager
“With Clarisights as our single source of truth, it becomes easy for our teams to harmonize and analyze data across different channels, significantly reducing complexity. What I love about it is the fact that the tool truly democratizes data, making it easy for anyone to build reports and drive insights.”
Federica Pezzetti
Head of Performance Marketing Growth
"Clarisights not only optimizes engineering resources by streamlining data pipelines maintenance but also empowers marketers to self-serve. This way they can manage analytics and operational aspects with agility and flexibility."
Andrés Angarita
Head of Marketing Analytics
"My company is active in almost 30 markets and we use Clarisights as the single source of truth across all channels for data monitoring. It provides a single interface to analyze and visualize complex marketing data and enables us to make fast decisions and confidently shift budgets."
Cindy Lin
Senior Performance Marketing Manager
“With Clarisights as our single source of truth, it becomes easy for our teams to harmonize and analyze data across different channels, significantly reducing complexity. What I love about it is the fact that the tool truly democratizes data, making it easy for anyone to build reports and drive insights.”
Federica Pezzetti
Head of Performance Marketing Growth
"Clarisights not only optimizes engineering resources by streamlining data pipelines maintenance but also empowers marketers to self-serve. This way they can manage analytics and operational aspects with agility and flexibility."
Andrés Angarita
Head of Marketing Analytics
"My company is active in almost 30 markets and we use Clarisights as the single source of truth across all channels for data monitoring. It provides a single interface to analyze and visualize complex marketing data and enables us to make fast decisions and confidently shift budgets."
Cindy Lin
Senior Performance Marketing Manager
“With Clarisights as our single source of truth, it becomes easy for our teams to harmonize and analyze data across different channels, significantly reducing complexity. What I love about it is the fact that the tool truly democratizes data, making it easy for anyone to build reports and drive insights.”
Federica Pezzetti
Head of Performance Marketing Growth
"Clarisights not only optimizes engineering resources by streamlining data pipelines maintenance but also empowers marketers to self-serve. This way they can manage analytics and operational aspects with agility and flexibility."
Andrés Angarita
Head of Marketing Analytics
"My company is active in almost 30 markets and we use Clarisights as the single source of truth across all channels for data monitoring. It provides a single interface to analyze and visualize complex marketing data and enables us to make fast decisions and confidently shift budgets."
Cindy Lin
Senior Performance Marketing Manager
“With Clarisights as our single source of truth, it becomes easy for our teams to harmonize and analyze data across different channels, significantly reducing complexity. What I love about it is the fact that the tool truly democratizes data, making it easy for anyone to build reports and drive insights.”
Federica Pezzetti
Head of Performance Marketing Growth
"Clarisights not only optimizes engineering resources by streamlining data pipelines maintenance but also empowers marketers to self-serve. This way they can manage analytics and operational aspects with agility and flexibility."
Andrés Angarita
Head of Marketing Analytics
"My company is active in almost 30 markets and we use Clarisights as the single source of truth across all channels for data monitoring. It provides a single interface to analyze and visualize complex marketing data and enables us to make fast decisions and confidently shift budgets."
Cindy Lin
Senior Performance Marketing Manager
“With Clarisights as our single source of truth, it becomes easy for our teams to harmonize and analyze data across different channels, significantly reducing complexity. What I love about it is the fact that the tool truly democratizes data, making it easy for anyone to build reports and drive insights.”
Federica Pezzetti
Head of Performance Marketing Growth
"Clarisights not only optimizes engineering resources by streamlining data pipelines maintenance but also empowers marketers to self-serve. This way they can manage analytics and operational aspects with agility and flexibility."
Andrés Angarita
Head of Marketing Analytics
"My company is active in almost 30 markets and we use Clarisights as the single source of truth across all channels for data monitoring. It provides a single interface to analyze and visualize complex marketing data and enables us to make fast decisions and confidently shift budgets."
Cindy Lin
Senior Performance Marketing Manager
“With Clarisights as our single source of truth, it becomes easy for our teams to harmonize and analyze data across different channels, significantly reducing complexity. What I love about it is the fact that the tool truly democratizes data, making it easy for anyone to build reports and drive insights.”
Federica Pezzetti
Head of Performance Marketing Growth
"Clarisights not only optimizes engineering resources by streamlining data pipelines maintenance but also empowers marketers to self-serve. This way they can manage analytics and operational aspects with agility and flexibility."
Andrés Angarita
Head of Marketing Analytics
"My company is active in almost 30 markets and we use Clarisights as the single source of truth across all channels for data monitoring. It provides a single interface to analyze and visualize complex marketing data and enables us to make fast decisions and confidently shift budgets."
Cindy Lin
Senior Performance Marketing Manager
“With Clarisights as our single source of truth, it becomes easy for our teams to harmonize and analyze data across different channels, significantly reducing complexity. What I love about it is the fact that the tool truly democratizes data, making it easy for anyone to build reports and drive insights.”
Federica Pezzetti
Head of Performance Marketing Growth
"Clarisights not only optimizes engineering resources by streamlining data pipelines maintenance but also empowers marketers to self-serve. This way they can manage analytics and operational aspects with agility and flexibility."
Andrés Angarita
Head of Marketing Analytics
Don’t take our word for it
See how G2 users compare Salesforce Marketing Cloud Intelligence (Datorama) and Clarisights below
Meets Requirements
Meets Requirements
Meets Requirements
9.5
9.5
9.5
8.3
8.3
8.3
Easy of Use
Easy of Use
Easy of Use
9.4
9.4
9.4
8.0
8.0
8.0
Ease of Setup
Ease of Setup
Ease of Setup
9.3
9.3
9.3
7.3
7.3
7.3
Ease of Admin
Ease of Admin
Ease of Admin
9.2
9.2
9.2
7.5
7.5
7.5
Quality of Support
Quality of Support
Quality of Support
9.7
9.7
9.7
8.0
8.0
8.0
Has the product been a good partner in doing business?
Has the product been a good partner in doing business?
Has the product been a good partner in doing business?
9.5
9.5
9.5
8.4
8.4
8.4
Product Direction (% positive)
Product Direction (% positive)
Product Direction (% positive)
9.6
9.6
9.6
7.5
7.5
7.5
* Collected from G2, December 2024
* Collected from G2, December 2024
* Collected from G2, December 2024
#1 Marketing Analytics Platform for Enterprises
4.9
4.9
4.9
Customers rate us on G2
Customers rate us on G2
“Marketing Analytics platform designed for performance marketers”
“Marketing Analytics platform designed for performance marketers”
Cindy L.
Sr Performance Marketing Manager
“The ultimate tool for unified marketing data and decision making”
“The ultimate tool for unified marketing data and decision making”
Federica P.
Head of Performance Marketing Growth
“Game-changer for our digital marketing team: one tool to cover all teams”
“Game-changer for our digital marketing team: one tool to cover all teams”
Yishai F.
Performance Marketing Lead
We make it easy to switch to Clarisights
We make it easy to switch to Clarisights
We make it easy to switch to Clarisights
Up and running in one week, with very limited data/BI support. Our Customer Success team will take care of the heavy lifting to ensure a seamless transition and set you up for success.
Solutions
© All Rights Reserved,
2025
At Clarisights, we strive to deliver exceptional products and services to our valued clients. To protect our intellectual property and maintain the integrity of our offerings, we employ the phrase "All rights reserved" throughout our website. By respecting these rights, we ensure a secure and trustworthy environment for our clients, where they can confidently leverage our software solutions to drive their business forward.
Solutions
© All Rights Reserved,
2025
At Clarisights, we strive to deliver exceptional products and services to our valued clients. To protect our intellectual property and maintain the integrity of our offerings, we employ the phrase "All rights reserved" throughout our website. By respecting these rights, we ensure a secure and trustworthy environment for our clients, where they can confidently leverage our software solutions to drive their business forward.
Solutions
© All Rights Reserved,
2025
At Clarisights, we strive to deliver exceptional products and services to our valued clients. To protect our intellectual property and maintain the integrity of our offerings, we employ the phrase "All rights reserved" throughout our website. By respecting these rights, we ensure a secure and trustworthy environment for our clients, where they can confidently leverage our software solutions to drive their business forward.