For the fourth consecutive quarter, Clarisights has been named G2’s #1 Marketing Analytics platform. This recognition is especially meaningful to our team because G2 relies on feedback and ratings from real customers — individuals who use these tools daily to accomplish their tasks and create more value for their business. 

Awards are great, but our real success is measured by how we help marketing teams work smarter. We work hard to prioritize time-to-value, customer success, and seamless workflows for data exploration and self-service. It’s so gratifying to know our efforts translate to meaningful business outcomes for our customers.

Common challenges before Clarisights

The G2 reviews reveal a common enterprise challenge: the gap between marketing and data teams that slows down decision making and leads to many missed optimization opportunities (read more here).

Before Clarisights, marketing teams use an ETL tool like Fivetran, Funnel, Adverity paired with the company-wide BI tool such as Looker, Tableau, Power BI and Metabase, leading to the following challenges:

• Marketing teams are trapped in a dependency cycle, relying on data teams for every new dashboard, metric, and dimension. This bottleneck limits their ability to explore data independently, hindering their testing culture and slowing down critical insights.

• Data/Analytics teams are drowning in low-value reporting maintenance, pulled away from strategic marketing measurement work like MMM, MTA, and incrementality.

Many teams are also frustrated and disappointed with lengthy BI projects and unmet expectations over the years.

With Clarisights, we’ve flipped the script – enabling performance marketers to actually self-serve. And getting teams up and running in a few days that teams can hardly believe.

Customer feedback and quotes

Clarisights is the central analytics platform that serves every layer of the marketing organization: from leadership to channel managers and creative teams. It works as the central insights hub that powers enterprise marketing teams. Whether it's weekly business reviews, creative optimization, or channel-specific deep dives (Paid Search, Social, Affiliate, App, Display, SEO, CRM), Clarisights provides a single source of truth and collaboration.

For example, Federica Pezzetti, Head of Performance Marketing Growth at Delivery Hero, describes Clarisights as the "The ultimate tool for unified marketing data and decision making" - “With Clarisights as our single source of truth, it becomes easy for our teams to harmonize and analyze data across different channels, significantly reducing complexity. What I love about it is the fact that the tool truly democratizes data, making it easy for anyone to build reports and drive insights.” 

“Clarisights is the marketing analytics platform designed for performance marketers” - says Cindy Lin, Senior Performance Marketing Manager at About You - "My company is currently active in almost 30 markets and we use Clarisights as the main single source of truth across all channels for data monitoring. It provides a single interface to analyze and visualize complex marketing data. The software enables us to make fast decisions, confidently shift budgets, and get an overview cross-channel. I use the tool daily and can highly recommend Clarisights to companies that want to get real marketing insights and excellence in their marketing activities."

The importance of customer success

Our rave reviews keep rolling in because we continuously listen to customer feedback and focus on enhancing user experiences. We’re also committed to ensure ongoing support and proactive consulting, helping digital marketing and data teams stay ahead of best practices and trends. Our award-winning success team empowers marketers to drive better outcomes and democratize data across marketing teams, while enabling data teams to build data products on top of reliable data. 

Customer reviews consistently highlight our responsive and knowledgeable support and product development that directly reflects their input.

Time-to-value and onboarding

Marketing leaders are exhausted by BI projects that promise the world but deliver disappointment. When exploring Clarisights, their biggest concerns are always the same: How long will this take, what resources are required to test and will it actually work?

We get it. In performance marketing, every moment of insight delay costs money. So we designed Clarisights to break the traditional BI project mold:

• Instant data modeling: Plug and play—everything works out of the box (data harmonization across channels; backend and channel data automatically joined);

• Self-service flexibility for marketers: Add, edit, and customize metrics without submitting a ticket or asking your data colleague on Slack

• Rapid Onboarding: From zero to insights in days, not months

The result? Performance marketing teams finally move at the speed of business. Stronger testing culture, more time for campaign optimization and shorter time to insight, ultimately driving better marketing results.

Customer-driven product roadmap

Our customers are the heartbit of everything we do at Clarisights. We make a priority to listen to them, always striving to expand our value by making products that are simple to use and impactful. Let's take a moment to reflect on our product achievements in 2024:

1. Core marketing reporting - More integrations, better visualizations, and improved data exploration workflows (e.g., vlookup). The ultimate goal is to enable performance marketers to go from questions to insights in minutes;

2. Creative optimization - Most teams are doubling down on creative optimization. We improved creative analytics, enabling marketers to uncover winning creative formulas and spot fatigue (download your eBook here);

3. Marketing measurement (MMM, Incrementality, MTA) - With challenges in signal loss, we've improved how marketing analytics can get harmonized data models ready to use. Our updates help analytics teams spend more time building and validating measurement models instead of managing data infrastructure and tables.

List of G2 awards

We're celebrating 29 awards across the Marketing Analytics and ETL tools categories:

1. #1 in Enterprise Marketing Analytics

2. Leader in Marketing Analytics

3. Leader Enterprise in Marketing Analytics

4. Users Love Us in Marketing Analytics

5. Best Relationship Enterprise in Marketing Analytics

6. Best Results Enterprise in Marketing Analytics

7. Most Implementable Enterprise in Marketing Analytics

8. Best Usability Enterprise in Marketing Analytics

9. Leader Europe in Marketing Analytics

10. High Performer Germany in Marketing Analytics

11. High Performer Enterprise for ETL Tools

12. High Performer in Europe Regional for ETL tools

13. Users Love Us for ETL tools

14. Best Relationship Enterprise for ETL tools

15. Best Support Enterprise for ETL tools

16. Best Usability Enterprise for ETL tools

17. Easiest to do business with Enterprise for ETL tools

18. Best Results Enterprise for ETL tools

19. Best Est. ROI Enterprise for ETL tools

20. Users most likely to recommend Enterprise for ETL tools

21. Best Usability Enterprise for ETL tools

22. Easiest Admin Enterprise for ETL tools

23. Easiest to Use Enterprise for ETL tools

24. Best meets Requirements Enterprise for ETL tools

25. Easiest Admin for ETL tools

26. Users most likely to recommend for ETL tools

27. High Performer Europe for ETL tools

28. Best Support for ETL tools

29. Easiest to do business with for ETL tools

Of course, you don’t have to take our word for it. Check out what our customers have to say in our G2 reviews.