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Spreadsheets

Spreadsheets

Spreadsheets

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Google Sheets

Pull every marketing metric into Google Sheets — already blended

Stop pasting CSVs from 15 platforms. Clarisights pushes a unified, normalized marketing feed straight into Google Sheets — refreshed on schedule, tied back to your formulas and pivots.

Google Sheets is the universal back-office. Every marketing team ends up there — for budget tracking, custom formulas, finance reconciliations, board prep, anything that doesn't fit the dashboard tool. It's the format the rest of the company can read.

The problem isn't Sheets — it's getting the data in. CSV exports go stale the second they're pasted; native API integrations only cover one platform at a time. Clarisights pushes a single, blended feed straight into Sheets — refreshed on a schedule, every channel already normalized — so the formulas that depend on it never break.

Reports built in Google Sheets

From CMO-level summaries to weekly business reviews — every chart pulls from the same Clarisights feed.

Budget Pacing & Spend Reconciliation

Track planned vs actual spend by channel, campaign, and product line — with finance-friendly currency conversion already applied.

Weekly Performance Snapshot

One sheet, every channel, every key metric. Pivot it any way the team needs without rebuilding the source data.

Custom Metrics Workbook

Bespoke metrics — true CAC, contribution margin, blended LTV — built on top of clean inputs Clarisights keeps fresh.

Sample · Cross-Channel Overview

Auto-refreshed hourly

Auto-refreshed hourly

Channel

Facebook Ads

Google Ads

TikTok Ads

Total

Spend

$45,200

$38,600

$12,400

$96,200

Conversions

1,890

2,100

620

4,610

ROAS

3.2x

4.1x

2.8x

3.4×

CPA

$23.92

$18.38

$20.00

$20.87

Sample · Cross-Channel Overview

Auto-refreshed hourly

Channel

Facebook Ads

Google Ads

TikTok Ads

Total

Spend

$45,200

$38,600

$12,400

$96,200

Conversions

1,890

2,100

620

4,610

ROAS

3.2x

4.1x

2.8x

3.4×

CPA

$23.92

$18.38

$20.00

$20.87

15 manual exports, or one live sheet

Most teams open Google Sheets to consolidate marketing data — and end up rebuilding the same pivot every Monday morning. Clarisights keeps the source rows fresh so the pivots, formulas, and rollups never need rebuilding.

15 manual CSV exports

Every platform needs its own export — pasted in, then re-pasted next Monday

Schemas drift. Last week's columns don't match this week's. Formulas silently break.

Currency, time-zone, and naming conventions clash across exports

Native add-ons cover one platform at a time and quietly hit row limits

A single normalized sheet — every channel already aligned to the same schema

Auto-refresh on schedule. The formulas downstream never break.

Currency conversion and attribution windows applied upstream, not in row 47

Native add-ons cover one platform at a time and quietly hit row limits

A single normalized sheet — every channel already aligned to the same schema

Auto-refresh on schedule. The formulas downstream never break.

Currency conversion and attribution windows applied upstream, not in row 47

Native add-ons cover one platform at a time and quietly hit row limits

Connect these sources to Looker Studio

Your most-used ad platforms, attribution tools, and revenue systems — unified into one feed and ready for any chart.

How teams use Looker Studio with Clarisights

Three patterns we see across the customer base. Each one starts in Clarisights and lands in a Looker Studio dashboard the team actually checks.

E-commerce & DTC

• Build a single budget-pacing sheet that pulls live spend, revenue, and ROAS across every paid channel • Hand it to finance for monthly close — same numbers, no reconciliation calls • Blend Shopify revenue and ad spend for a true contribution-margin model the team trusts

Gaming & Apps

• Run client reporting from one normalized sheet per account — auto-refreshed before the weekly call • Build custom dashboards in client-branded Sheets without standing up new connectors per client • Power Looker-Studio-from-Sheets dashboards on top of clean, monitored inputs

B2B SaaS

• Track LinkedIn + Google + content spend against HubSpot pipeline in one shared sheet • Run CAC, payback, and pipeline-coverage formulas off the same fresh feed marketing already trusts • Hand finance an audit-ready spend log every month — no exports, no copy-paste

Going live in Looker Studio

Three steps. No add-ons to install per platform. Most teams pull their first live sheet in under an hour.

STEP 1

Connect your sources to Clarisights

Authorize each ad platform, attribution tool, and revenue system once. Clarisights handles schema unification in the background.

STEP 2

Push to Google Sheets via the Clarisights export

Choose the metrics, dimensions, and refresh cadence. Clarisights writes them straight into a Sheet you own — formatted, dated, and ready for formulas.

STEP 3

Build formulas, pivots, and rollups that never break

Source rows refresh on schedule. The pivot, the chart, and the budget-pacing tab all stay live without anyone re-pasting CSVs.

Already piping data into Looker Studio with another tool?

Coming from Supermetrics, Funnel, or a stack of CSV exports?

Those tools are pipes — they shuttle data into Looker Studio and stop there. Clarisights ships the same pipe, then layers on normalization, calculated metrics, monitoring, and the reporting interface your team won't outgrow in six months. 

Frequently Asked Questions

Do I still need Supermetrics or other Sheets add-ons after Clarisights?

No. The Clarisights export covers every source you'd otherwise wire up via add-ons — and pushes a normalized, blended feed instead of raw per-platform tabs.

Do I still need Supermetrics or other Sheets add-ons after Clarisights?

No. The Clarisights export covers every source you'd otherwise wire up via add-ons — and pushes a normalized, blended feed instead of raw per-platform tabs.

How does the data actually get into my Sheet?

How does the data actually get into my Sheet?

Will I hit Google's 10-million-cell row limit?

Will I hit Google's 10-million-cell row limit?

Can I pivot the data after it lands?

Can I pivot the data after it lands?

How is this different from a CSV download?

How is this different from a CSV download?

See Your Facebook Ads
Reports Live Today

See Your Facebook Ads Reports Live Today

Connect in minutes. Your first cross-channel dashboard is ready the same day. No engineering required.