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Web Analytics

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Google Analytics 4

Combine GA4 data with your ad platforms for full-funnel reporting

See website behavior alongside ad spend, conversions, and revenue from every paid channel in one platform.

Get a Demo

Integration

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Web Analytics

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Google Analytics 4

Combine GA4 data with your ad platforms for full-funnel reporting

See website behavior alongside ad spend, conversions, and revenue from every paid channel in one platform.

Get a Demo

Google Analytics 4 is the standard web analytics platform used by virtually every digital business. It tracks website and app user behavior, conversions, and attribution. But GA4 alone doesn't show you which ad campaigns drove that behavior. Clarisights connects GA4 data with your ad platform data — Facebook, Google Ads, TikTok, and more — to bridge the gap between spend and on-site outcomes.

Reports you can build

Real report types that performance teams build every day.

Full-Funnel Acquisition Report

Connect Google Ads spend to GA4 conversion events in one view. See which campaigns drive not just clicks, but actual on-site behavior — sign-ups, purchases, engagement. No more switching between platforms.

Full-Funnel Acquisition Report

Connect Google Ads spend to GA4 conversion events in one view. See which campaigns drive not just clicks, but actual on-site behavior — sign-ups, purchases, engagement. No more switching between platforms.

Full-Funnel Acquisition Report

Connect Google Ads spend to GA4 conversion events in one view. See which campaigns drive not just clicks, but actual on-site behavior — sign-ups, purchases, engagement. No more switching between platforms.

Multi-Touch Attribution Dashboard

Combine GA4 attribution data with platform-reported conversions to understand the true path to purchase. Compare GA4's data-driven attribution with self-reported numbers from Meta and TikTok.

Multi-Touch Attribution Dashboard

Combine GA4 attribution data with platform-reported conversions to understand the true path to purchase. Compare GA4's data-driven attribution with self-reported numbers from Meta and TikTok.

Multi-Touch Attribution Dashboard

Combine GA4 attribution data with platform-reported conversions to understand the true path to purchase. Compare GA4's data-driven attribution with self-reported numbers from Meta and TikTok.

Landing Page Performance Across Channels

See which landing pages convert best for traffic from each ad channel. Combine GA4 page-level data with ad platform spend to calculate true cost-per-conversion by landing page.

Landing Page Performance Across Channels

See which landing pages convert best for traffic from each ad channel. Combine GA4 page-level data with ad platform spend to calculate true cost-per-conversion by landing page.

Landing Page Performance Across Channels

See which landing pages convert best for traffic from each ad channel. Combine GA4 page-level data with ad platform spend to calculate true cost-per-conversion by landing page.

Google Analytics 4
Microsoft Ads
TikTok Ads
Shopify
Facebook Ads
Google Ads

Cross-Channel Pairing

GA4 is almost always used alongside ad platforms. Clarisights bridges the gap between GA4 behavior data and ad platform spend data — the join that teams currently do manually in spreadsheets.

Cross-Channel Pairing

GA4 is almost always used alongside ad platforms. Clarisights bridges the gap between GA4 behavior data and ad platform spend data — the join that teams currently do manually in spreadsheets.

TikTok Ads
Facebook Ads
Google Ads
Microsoft Ads
Shopify

Cross-Channel Pairing

GA4 is almost always used alongside ad platforms. Clarisights bridges the gap between GA4 behavior data and ad platform spend data — the join that teams currently do manually in spreadsheets.

Google Analytics 4

Google Ads

Facebook Ads

Microsoft Ads

TikTok Ads

Shopify

Google Analytics 4
TikTok Ads
Facebook Ads
Google Ads
Microsoft Ads
Shopify

Cross-Channel Pairing

GA4 is almost always used alongside ad platforms. Clarisights bridges the gap between GA4 behavior data and ad platform spend data — the join that teams currently do manually in spreadsheets.

Google Analytics 4

Google Ads

Facebook Ads

Microsoft Ads

TikTok Ads

Shopify

Google Analytics 4
Google Analytics 4
Microsoft Ads
TikTok Ads
Shopify
Facebook Ads
Google Ads

Cross-Channel Pairing

GA4 is almost always used alongside ad platforms. Clarisights bridges the gap between GA4 behavior data and ad platform spend data — the join that teams currently do manually in spreadsheets.

Cross-Channel Pairing

GA4 is almost always used alongside ad platforms. Clarisights bridges the gap between GA4 behavior data and ad platform spend data — the join that teams currently do manually in spreadsheets.

TikTok Ads
Facebook Ads
Google Ads
Microsoft Ads
Shopify

Cross-Channel Pairing

GA4 is almost always used alongside ad platforms. Clarisights bridges the gap between GA4 behavior data and ad platform spend data — the join that teams currently do manually in spreadsheets.

Google Analytics 4

Google Ads

Facebook Ads

Microsoft Ads

TikTok Ads

Shopify

Google Analytics 4

Industry Use Cases

Who runs Google Analytics 4 in Clarisights

E-commerce & DTC

• E-commerce teams use GA4 to track purchase events and revenue. • In Clarisights, they combine GA4 e-commerce data with ad platform spend to calculate true blended ROAS that accounts for organic and direct traffic — not just platform-reported ROAS.

SaaS & Subscription

• SaaS teams track sign-ups and trial starts in GA4. • In Clarisights, they connect these conversion events to ad spend across all channels to understand true CAC and which channels drive the most qualified sign-ups.

Metrics & Dimensions

The full data model — positioned here because the reports matter more than the schema. But here's exactly what's available.

Metrics

Sessions

Integer

New Users

Integer

Conversion Rate

Percentage

Pages/Session

Integer

Revenue

Currency

Events

Integer

Users

Integer

Conversions

Integer

Bounce Rate

Percentage

Avg Session Duration

Percentage

Transactions

Integer

Dimensions

Source/Medium

Text

Landing Page

Integer

Country

Integer

Browser

Integer

Page Path

Integer

Campaign

Integer

Device

Integer

City

Integer

Channel Grouping

Integer

Event Name

Integer

Data freshness

Daily sync. GA4 data has inherent 24-48hr processing delay.

Popular Destinations

Google BigQuery

Looker Studio

Google Sheets

Snowflake

RELATED SOURCES

Facebook Ads

Shopify

HubSpot

Microsoft Ads

Popular Destinations

Google BigQuery

Looker Studio

Google BigQuery

Google BigQuery

Looker Studio

Google Sheets

Snowflake

Metrics & Dimensions

The full data model — positioned here because the reports matter more than the schema. But here's exactly what's available.

Metrics

Sessions

Integer

New Users

Integer

Conversion Rate

Percentage

Pages/Session

Integer

Revenue

Currency

Events

Integer

Users

Integer

Conversions

Integer

Bounce Rate

Percentage

Avg Session Duration

Percentage

Transactions

Integer

Dimensions

Source/Medium

Text

Landing Page

Integer

Country

Integer

Browser

Integer

Page Path

Integer

Campaign

Integer

Device

Integer

City

Integer

Channel Grouping

Integer

Event Name

Integer

Data freshness

Daily sync. GA4 data has inherent 24-48hr processing delay.

Popular Destinations

Google BigQuery

Looker Studio

Google Sheets

Snowflake

RELATED SOURCES

Google Ads

Facebook Ads

Shopify

HubSpot

Microsoft Ads

Frequently Asked Questions

Frequently Asked Questions

What GA4 data can I pull into Clarisights?

Sessions, users, events, conversions, e-commerce transactions, revenue, page-level data, source/medium attribution, and all standard GA4 dimensions. Data flows via the GA4 Data API.

What GA4 data can I pull into Clarisights?

Sessions, users, events, conversions, e-commerce transactions, revenue, page-level data, source/medium attribution, and all standard GA4 dimensions. Data flows via the GA4 Data API.

How does Clarisights combine GA4 with ad platform data?

How does Clarisights combine GA4 with ad platform data?

Why not just use GA4's built-in reports?

Why not just use GA4's built-in reports?

Does GA4's processing delay affect Clarisights reports?

Does GA4's processing delay affect Clarisights reports?

See Your Facebook Ads
Reports Live Today

See Your Facebook Ads Reports Live Today

Connect in minutes. Your first cross-channel dashboard is ready the same day. No engineering required.

Connect in minutes. Your first cross-channel dashboard is ready the same day.

No engineering required.