Build marketing dashboards in Looker Studio with unified data
Export your entire marketing data stack to Looker Studio through one connection. Not 15 individual connectors — one unified, normalized data feed that keeps every dashboard in sync.
Looker Studio is Google's free, browser-based dashboard tool. Marketing teams use it to build shared reports that pull data from across the stack — Google Ads, GA4, Sheets, BigQuery — and embed them in everything from CMO updates to client deliverables.
The catch: Looker Studio is only as good as the data flowing in. Most teams end up wiring 10-15 individual connectors, each with its own schema, its own bugs, and its own fees. Clarisights replaces that mess with one normalized, monitored feed — so every chart in Looker Studio reads from the same source of truth.
Reports built on Looker Studio
From CMO-level summaries to weekly business reviews — every chart pulls from the same Clarisights feed.
Executive Marketing Overview
Total spend, blended ROAS, conversions, and channel mix on one shareable link. The CMO's home page.
Weekly Business Review
Auto-generated WoW and MoM comparisons across paid, organic, and lifecycle. The format every performance team is rebuilding from scratch.
Cross-Channel Performance Mix
Compare ROAS, CPA, and spend share across Meta, Google, TikTok, and beyond — normalized so one row equals one definition.
15 individual connectors, or one unified feed
Most teams plumb each platform into Looker Studio one at a time. Then they spend the next year debugging schemas, paying connector fees, and explaining why ROAS doesn't match across charts.
15 individual connectors
Every platform needs its own connector — and its own login, OAuth, and quota
Different schemas mean hours blending data manually before the chart even works
Connectors break silently. Stale dashboards reach the CMO before you do.
$200–$500 / month in connector fees that compound with every new source
How teams use Looker Studio with Clarisights
Three patterns we see across the customer base. Each one starts in Clarisights and lands in a Looker Studio dashboard the team actually checks.
E-commerce & DTC
• E-com teams blend Meta, Google, and TikTok spend with Shopify revenue in one dashboard • Build a true blended-ROAS view — the version platforms can't show because each only sees its own slice • Layer in product-category and SKU-level performance for marketing-and-merch reviews
Gaming & Apps
• Mobile teams pipe MMP data (AppsFlyer, Adjust) and SKAN attribution alongside paid spend • LTV dashboards the CFO sees use the same numbers as the UA dashboards the growth team owns • Normalize cohort definitions so D7 ROAS isn't a different metric in three different views
B2B SaaS
• B2B teams blend LinkedIn, Google, and content spend with HubSpot pipeline data • Marketing-pipeline view the CRO checks before every board meeting • Attribute MQL → SQL → ARR back to channel and campaign in a single dashboard
Going live in Looker Studio
Three steps. No SQL. No connector wrangling. Most teams have their first dashboard live the same day.
Get a Demo
STEP 1
Connect your sources to Clarisights
Authorize each ad platform once. Clarisights handles schema unification and historical backfill in the background.
STEP 2
Add Clarisights as a Looker Studio data source
Use the native Looker Studio connector. Pick the metrics and dimensions you need — they show up exactly the way Clarisights normalizes them.
STEP 3
Build, share, and stop worrying about pipes
Drop in any chart, table, or scorecard. Clarisights syncs hourly and pages your team if anything upstream breaks.
Already piping data into Looker Studio with another tool?
Coming from Supermetrics, Funnel, or Datorama?
Those tools are pipes — they shuttle data into Looker Studio and stop there. Clarisights ships the same pipe, then layers on normalization, calculated metrics, monitoring, and the reporting interface your team won't outgrow in six months.
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See the side-by-side comparison →
Frequently Asked Questions
Connect in minutes. Your first cross-channel dashboard is ready the same day. No engineering required.
