Blog

Perspectives

Why It’s Critical to Have Good Fast Data for MMM

Michael Kaminsky

Perspectives

Measurement Source of Truth

Arun Srinivasan

Perspectives

The Other Side of Marketing Analytics: The Delivery Challenge

Arun Srinivasan

Perspectives

Why marketing teams keep going back to spreadsheets

Arun Srinivasan

Perspectives

Bridging the Analytics Gap: How Modern Marketers Can Reclaim Strategic Time

Arun Srinivasan

Perspectives

Weekly Business Reviews: How to make the most of them

Arun Srinivasan

Perspectives

Data Democratization: from buzzword to reality?

Arun Srinivasan

Perspectives

Keeping the Peace Between Performance Marketing and Data Teams

João António Sousa

Perspectives

2024: The State of Digital Marketing and what sets the best teams apart

Arun Srinivasan

Perspectives

The UA Battlefield: 5 critical challenges for 2025

Arun Srinivasan

Perspectives

The hidden millions you are wasting on Marketing Reporting

Arun Srinivasan

Perspectives

How to calculate the real cost of your marketing reporting

Arun Srinivasan

Perspectives

Why your approach to enterprise marketing reporting is fundamentally flawed

João António Sousa

Perspectives

Is your marketing reporting holding you back? Signs you should rethink it

Arun Srinivasan

Perspectives

After years of marketing reporting struggles, it's not yet working. Now what?

Arun Srinivasan

Perspectives

The Spreadsheet Addiction: Why It’s Still Your Team’s #1 Analytics Tool (and Why That’s a Problem)

Arun Srinivasan

Perspectives

Why Dashboards Are Failing Modern Marketing Teams

Arun Srinivasan

Perspectives

Creative Intelligence Is the New Growth Lever in Performance Marketing

Arun Srinivasan

Perspectives

The Missing Middle (How Performance Marketing Lost its Way - Part 1)

Arun Srinivasan

Perspectives

The Missing Middle (Solving For Marketing's Operational Layer - Part 2)

Arun Srinivasan

Perspectives

The Inflection Point for BI Platforms

Arun Srinivasan

Perspectives

The Showdown: Tableau v/s Google Data Studio for Marketers

Vijay Nandwani

Perspectives

Data Gravity — Why Should Marketers Care?

Vijay Nandwani

Perspectives

Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)

Arun Srinivasan

Perspectives

5 Lessons in 5 Years as CTO of a Start Up

Ashu Pachauri

Perspectives