Build cross-channel reports with your Microsoft Ads data
See Bing Search and Shopping alongside Google Ads, Meta, and 300+ sources in one analytics platform.
Get a Demo
Integration
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Search Advertising
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Microsoft Ads
Build cross-channel reports with your Microsoft Ads data
See Bing Search and Shopping alongside Google Ads, Meta, and 300+ sources in one analytics platform.
Get a Demo
Microsoft Advertising (formerly Bing Ads) runs search ads on Bing, Yahoo, and the Microsoft Audience Network. While smaller than Google, it reaches 30%+ of US desktop search traffic and often delivers lower CPCs. Most search teams run Microsoft Ads alongside Google Ads. Clarisights connects both search engines in one reporting layer with normalized metrics.
Reports you can build
Real report types that performance teams build every day.
Search Engine Comparison Dashboard
Compare Microsoft Ads performance against Google Ads across Search, Shopping, and Audience Network. See which search engine delivers better CPC, CPA, and ROAS for each keyword category.
Search Engine Comparison Dashboard
Compare Microsoft Ads performance against Google Ads across Search, Shopping, and Audience Network. See which search engine delivers better CPC, CPA, and ROAS for each keyword category.
Search Engine Comparison Dashboard
Compare Microsoft Ads performance against Google Ads across Search, Shopping, and Audience Network. See which search engine delivers better CPC, CPA, and ROAS for each keyword category.
Cross-Channel Budget Allocation
See Microsoft Ads alongside Google, Meta, and all other channels. Identify whether shifting budget from Google to Bing yields better marginal returns for specific keyword themes.
Cross-Channel Budget Allocation
See Microsoft Ads alongside Google, Meta, and all other channels. Identify whether shifting budget from Google to Bing yields better marginal returns for specific keyword themes.
Cross-Channel Budget Allocation
See Microsoft Ads alongside Google, Meta, and all other channels. Identify whether shifting budget from Google to Bing yields better marginal returns for specific keyword themes.
Audience Network vs Display
Compare Microsoft Audience Network performance against Google Display Network and Meta's Audience Network. See which display channel delivers the best reach for your budget.
Audience Network vs Display
Compare Microsoft Audience Network performance against Google Display Network and Meta's Audience Network. See which display channel delivers the best reach for your budget.
Audience Network vs Display
Compare Microsoft Audience Network performance against Google Display Network and Meta's Audience Network. See which display channel delivers the best reach for your budget.
Microsoft Ads
LinkedIn Ads
Google Analytics 4
Facebook Ads
Google Ads
Cross-Channel Pairing
Microsoft Ads is almost always run alongside Google Ads. Clarisights makes it easy to compare both search engines in one view and optimize budget allocation between them.
Cross-Channel Pairing
Microsoft Ads is almost always run alongside Google Ads. Clarisights makes it easy to compare both search engines in one view and optimize budget allocation between them.
Google Analytics 4
Facebook Ads
Google Ads
LinkedIn Ads
Cross-Channel Pairing
Microsoft Ads is almost always run alongside Google Ads. Clarisights makes it easy to compare both search engines in one view and optimize budget allocation between them.
Microsoft Ads
Google Ads
Facebook Ads
LinkedIn Ads
Google Analytics 4
Microsoft Ads
Google Analytics 4
Facebook Ads
Google Ads
LinkedIn Ads
Cross-Channel Pairing
Microsoft Ads is almost always run alongside Google Ads. Clarisights makes it easy to compare both search engines in one view and optimize budget allocation between them.
Microsoft Ads
Google Ads
Facebook Ads
LinkedIn Ads
Google Analytics 4
Microsoft Ads
Microsoft Ads
LinkedIn Ads
Google Analytics 4
Facebook Ads
Google Ads
Cross-Channel Pairing
Microsoft Ads is almost always run alongside Google Ads. Clarisights makes it easy to compare both search engines in one view and optimize budget allocation between them.
Cross-Channel Pairing
Microsoft Ads is almost always run alongside Google Ads. Clarisights makes it easy to compare both search engines in one view and optimize budget allocation between them.
Google Analytics 4
Facebook Ads
Google Ads
LinkedIn Ads
Cross-Channel Pairing
Microsoft Ads is almost always run alongside Google Ads. Clarisights makes it easy to compare both search engines in one view and optimize budget allocation between them.
Microsoft Ads
Google Ads
Facebook Ads
LinkedIn Ads
Google Analytics 4
Microsoft Ads
E-commerce & Retail
• E-commerce teams run Microsoft Shopping alongside Google Shopping. • In Clarisights, they compare product-level performance across both shopping platforms to identify where each product gets the best ROAS.
B2B & Enterprise
• B2B teams target Microsoft's professional audience on LinkedIn and Bing together. • In Clarisights, they combine Microsoft Ads with LinkedIn Ads for a complete Microsoft ecosystem view alongside Google.
Metrics & Dimensions
The full data model — positioned here because the reports matter more than the schema. But here's exactly what's available.
Metrics
Impressions
Integer
Spend
Currency
CPC
Currency
CTR
Percentage
ROAS
Currency
Quality Score
Integer
Clicks
Integer
Conversions
Integer
CPM
Integer
Conversion Rate
Percentage
Impression Share
Percentage
Revenue
Currency
Dimensions
Campaign
Text
Keyword
Integer
Search Term
Integer
Location
Integer
Ad Type
Integer
Ad Group
Integer
Match Type
Integer
Device
Integer
Network
Integer
Data freshness
Every 6 hours.
Popular Destinations
Looker Studio
Google Sheets
Google BigQuery
Snowflake
RELATED SOURCES
Popular Destinations
Looker Studio
Google Sheets
Looker Studio
Looker Studio
Google Sheets
Google BigQuery
Snowflake
Metrics & Dimensions
The full data model — positioned here because the reports matter more than the schema. But here's exactly what's available.
Metrics
Impressions
Integer
Spend
Currency
CPC
Currency
CTR
Percentage
ROAS
Currency
Quality Score
Integer
Clicks
Integer
Conversions
Integer
CPM
Integer
Conversion Rate
Percentage
Impression Share
Percentage
Revenue
Currency
Dimensions
Campaign
Text
Keyword
Integer
Search Term
Integer
Location
Integer
Ad Type
Integer
Ad Group
Integer
Match Type
Integer
Device
Integer
Network
Integer
Data freshness
Every 6 hours.
Popular Destinations
Looker Studio
Google Sheets
Google BigQuery
Snowflake
RELATED SOURCES
Google Ads
Facebook Ads
LinkedIn Ads
Google Analytics 4
Frequently Asked Questions
Frequently Asked Questions
What Microsoft Ads data can I pull?
Campaign, ad group, keyword, and ad-level data across Search, Shopping, and Audience Network including spend, impressions, clicks, conversions, impression share, and quality scores.
What Microsoft Ads data can I pull?
Campaign, ad group, keyword, and ad-level data across Search, Shopping, and Audience Network including spend, impressions, clicks, conversions, impression share, and quality scores.
Can I compare Microsoft Ads with Google Ads side by side?
Can I compare Microsoft Ads with Google Ads side by side?
Is it worth tracking Microsoft Ads separately?
Is it worth tracking Microsoft Ads separately?
How quickly is it set up?
How quickly is it set up?
See Your Facebook Ads
Reports Live Today
See Your Facebook Ads Reports Live Today
Connect in minutes. Your first cross-channel dashboard is ready the same day. No engineering required.
Connect in minutes. Your first cross-channel dashboard is ready the same day.
No engineering required.
