Unify Campaign Manager 360 floodlight data with your entire media mix
See CM360 ad serving data, floodlight conversions, and verification alongside direct-buy and programmatic channels.
Get a Demo
Integration
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Ad Server
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Google Campaign Manager 360
Unify Campaign Manager 360 floodlight data with your entire media mix
See CM360 ad serving data, floodlight conversions, and verification alongside direct-buy and programmatic channels.
Get a Demo
Google Campaign Manager 360 (formerly DoubleClick Campaign Manager) is Google's enterprise ad server used for third-party ad serving, conversion tracking (floodlights), and cross-channel reach/frequency management. It provides a neutral measurement layer across all media buys. Clarisights connects CM360 data with your buying platforms to reconcile ad-served impressions with platform-reported data.
Reports you can build
Real report types that performance teams build every day.
Ad Server vs Platform Reconciliation
Compare CM360 ad-served impressions against platform-reported impressions from Meta, Google Ads, and programmatic buys. Identify discrepancies between what was served and what platforms claim.
Ad Server vs Platform Reconciliation
Compare CM360 ad-served impressions against platform-reported impressions from Meta, Google Ads, and programmatic buys. Identify discrepancies between what was served and what platforms claim.
Ad Server vs Platform Reconciliation
Compare CM360 ad-served impressions against platform-reported impressions from Meta, Google Ads, and programmatic buys. Identify discrepancies between what was served and what platforms claim.
Floodlight Conversion Attribution
See CM360 floodlight conversions alongside platform-reported conversions from every buying channel. Understand attribution differences between your ad server and individual platforms.
Floodlight Conversion Attribution
See CM360 floodlight conversions alongside platform-reported conversions from every buying channel. Understand attribution differences between your ad server and individual platforms.
Floodlight Conversion Attribution
See CM360 floodlight conversions alongside platform-reported conversions from every buying channel. Understand attribution differences between your ad server and individual platforms.
Cross-Channel Reach & Frequency
Use CM360's cross-channel reach data alongside individual platform frequency caps. See total reach and frequency across your entire media mix, not just per-platform estimates.
Cross-Channel Reach & Frequency
Use CM360's cross-channel reach data alongside individual platform frequency caps. See total reach and frequency across your entire media mix, not just per-platform estimates.
Cross-Channel Reach & Frequency
Use CM360's cross-channel reach data alongside individual platform frequency caps. See total reach and frequency across your entire media mix, not just per-platform estimates.
Google Campaign Manager 360
The Trade Desk
Facebook Ads
Google Analytics 4
Google Ads
DV360
Cross-Channel Pairing
CM360 is the verification layer. Clarisights combines ad server truth with platform-reported data for reconciled cross-channel reporting.
Cross-Channel Pairing
CM360 is the verification layer. Clarisights combines ad server truth with platform-reported data for reconciled cross-channel reporting.
Facebook Ads
Google Ads
DV360
The Trade Desk
Google Analytics 4
Cross-Channel Pairing
CM360 is the verification layer. Clarisights combines ad server truth with platform-reported data for reconciled cross-channel reporting.
Google Campaign Manager 360
DV360
Google Ads
The Trade Desk
Facebook Ads
Google Analytics 4
Google Campaign Manager 360
Facebook Ads
Google Ads
DV360
The Trade Desk
Google Analytics 4
Cross-Channel Pairing
CM360 is the verification layer. Clarisights combines ad server truth with platform-reported data for reconciled cross-channel reporting.
Google Campaign Manager 360
DV360
Google Ads
The Trade Desk
Facebook Ads
Google Analytics 4
Google Campaign Manager 360
Google Campaign Manager 360
The Trade Desk
Facebook Ads
Google Analytics 4
Google Ads
DV360
Cross-Channel Pairing
CM360 is the verification layer. Clarisights combines ad server truth with platform-reported data for reconciled cross-channel reporting.
Cross-Channel Pairing
CM360 is the verification layer. Clarisights combines ad server truth with platform-reported data for reconciled cross-channel reporting.
Facebook Ads
Google Ads
DV360
The Trade Desk
Google Analytics 4
Cross-Channel Pairing
CM360 is the verification layer. Clarisights combines ad server truth with platform-reported data for reconciled cross-channel reporting.
Google Campaign Manager 360
DV360
Google Ads
The Trade Desk
Facebook Ads
Google Analytics 4
Google Campaign Manager 360
Enterprise & Multi-Market
• Enterprise teams use CM360 across 50+ markets for standardized measurement. • In Clarisights, they combine CM360 data with platform-level performance across all markets for reconciled global reporting.
Agency & Holding Group
• Agencies use CM360 as the neutral ad server across multiple clients and media buys. • In Clarisights, they combine CM360 verification data with buying platform data for client-ready reporting.
Metrics & Dimensions
The full data model — positioned here because the reports matter more than the schema. But here's exactly what's available.
Metrics
Impressions
Integer
Rich Media Interactions
Integer
Reach
Integer
Viewable Impressions
Integer
Clicks
Integer
Floodlight Conversions
Integer
Frequency
Float
Verification Metrics
Integer
Dimensions
Campaign
Text
Creative
Integer
Advertiser
Integer
Country
Integer
Browser
Integer
Placement
Integer
Site
Integer
Floodlight Activity
Integer
Device
Integer
Data freshness
Daily sync.
Popular Destinations
Google BigQuery
Looker Studio
Google Sheets
RELATED SOURCES
Popular Destinations
Google BigQuery
Looker Studio
Google BigQuery
Google BigQuery
Looker Studio
Google Sheets
Metrics & Dimensions
The full data model — positioned here because the reports matter more than the schema. But here's exactly what's available.
Metrics
Impressions
Integer
Rich Media Interactions
Integer
Reach
Integer
Viewable Impressions
Integer
Clicks
Integer
Floodlight Conversions
Integer
Frequency
Float
Verification Metrics
Integer
Dimensions
Campaign
Text
Creative
Integer
Advertiser
Integer
Country
Integer
Browser
Integer
Placement
Integer
Site
Integer
Floodlight Activity
Integer
Device
Integer
Data freshness
Daily sync.
Popular Destinations
Google BigQuery
Looker Studio
Google Sheets
RELATED SOURCES
DV360
Google Ads
The Trade Desk
Facebook Ads
Frequently Asked Questions
Frequently Asked Questions
What CM360 data does Clarisights pull?
Ad-served impressions, clicks, floodlight conversions, rich media interactions, reach, frequency, and verification data across all campaigns, placements, sites, and creatives.
What CM360 data does Clarisights pull?
Ad-served impressions, clicks, floodlight conversions, rich media interactions, reach, frequency, and verification data across all campaigns, placements, sites, and creatives.
How does Clarisights reconcile CM360 with buying platforms?
How does Clarisights reconcile CM360 with buying platforms?
We use CM360 with DV360 — does Clarisights support both?
We use CM360 with DV360 — does Clarisights support both?
Is CM360 setup complex in Clarisights?
Is CM360 setup complex in Clarisights?
See Your Facebook Ads
Reports Live Today
See Your Facebook Ads Reports Live Today
Connect in minutes. Your first cross-channel dashboard is ready the same day. No engineering required.
Connect in minutes. Your first cross-channel dashboard is ready the same day.
No engineering required.
