Connect Marketo lead data with your paid channels
See Marketo leads and programs alongside ad spend from Google, LinkedIn, and all channels.
Get a Demo
Integration
/
Marketing Automation
/
Marketo
Connect Marketo lead data with your paid channels
See Marketo leads and programs alongside ad spend from Google, LinkedIn, and all channels.
Get a Demo
Marketo (Adobe) is a leading B2B marketing automation platform for lead management, email marketing, and revenue attribution. Clarisights connects Marketo with ad platform spend so B2B teams can trace leads from ad click through to pipeline.
Reports you can build
Real report types that performance teams build every day.
Lead Source Attribution
See which ad channels generate the most Marketo MQLs. Connect Google, LinkedIn, and Meta spend to Marketo lead scoring and program success.
Lead Source Attribution
See which ad channels generate the most Marketo MQLs. Connect Google, LinkedIn, and Meta spend to Marketo lead scoring and program success.
Lead Source Attribution
See which ad channels generate the most Marketo MQLs. Connect Google, LinkedIn, and Meta spend to Marketo lead scoring and program success.
Program ROI Report
Track Marketo program costs alongside ad channel spend for total marketing investment analysis. See true cost-per-MQL by program and channel.
Program ROI Report
Track Marketo program costs alongside ad channel spend for total marketing investment analysis. See true cost-per-MQL by program and channel.
Program ROI Report
Track Marketo program costs alongside ad channel spend for total marketing investment analysis. See true cost-per-MQL by program and channel.
Cost-per-MQL by Channel
Calculate true cost-per-MQL by ad channel using Marketo lead score and program data. See which marketing spend produces the highest-quality leads that actually convert.
Cost-per-MQL by Channel
Calculate true cost-per-MQL by ad channel using Marketo lead score and program data. See which marketing spend produces the highest-quality leads that actually convert.
Cost-per-MQL by Channel
Calculate true cost-per-MQL by ad channel using Marketo lead score and program data. See which marketing spend produces the highest-quality leads that actually convert.
Marketo
Microsoft Ads
Facebook Ads
Google Analytics 4
LinkedIn Ads
Google Ads
Cross-Channel Pairing
B2B teams use Marketo for lead management and ads for demand gen. Clarisights connects both for true attribution.
Cross-Channel Pairing
B2B teams use Marketo for lead management and ads for demand gen. Clarisights connects both for true attribution.
Facebook Ads
LinkedIn Ads
Google Ads
Microsoft Ads
Google Analytics 4
Cross-Channel Pairing
B2B teams use Marketo for lead management and ads for demand gen. Clarisights connects both for true attribution.
Marketo
Google Ads
LinkedIn Ads
Microsoft Ads
Facebook Ads
Google Analytics 4
Marketo
Facebook Ads
LinkedIn Ads
Google Ads
Microsoft Ads
Google Analytics 4
Cross-Channel Pairing
B2B teams use Marketo for lead management and ads for demand gen. Clarisights connects both for true attribution.
Marketo
Google Ads
LinkedIn Ads
Microsoft Ads
Facebook Ads
Google Analytics 4
Marketo
Marketo
Microsoft Ads
Facebook Ads
Google Analytics 4
LinkedIn Ads
Google Ads
Cross-Channel Pairing
B2B teams use Marketo for lead management and ads for demand gen. Clarisights connects both for true attribution.
Cross-Channel Pairing
B2B teams use Marketo for lead management and ads for demand gen. Clarisights connects both for true attribution.
Facebook Ads
LinkedIn Ads
Google Ads
Microsoft Ads
Google Analytics 4
Cross-Channel Pairing
B2B teams use Marketo for lead management and ads for demand gen. Clarisights connects both for true attribution.
Marketo
Google Ads
LinkedIn Ads
Microsoft Ads
Facebook Ads
Google Analytics 4
Marketo
B2B Enterprise
• Enterprise B2B teams use Marketo for lead nurturing. • In Clarisights, they connect ad spend with Marketo lead scores for cost-per-qualified-lead by channel.
SaaS & Technology
• SaaS companies track MQLs in Marketo. • In Clarisights, they see which ad channels drive leads that actually convert to pipeline.
Metrics & Dimensions
The full data model — positioned here because the reports matter more than the schema. But here's exactly what's available.
Metrics
Leads
Integer
Programs
Integer
Email Opens
Integer
Form Fills
Integer
MQLs
Integer
Program Success
Integer
Clicks
Integer
Lead Score Changes
Float
Dimensions
Program
Text
Lead Source
Integer
Status
Integer
Channel
Integer
Campaign
Integer
Score Range
Integer
Data freshness
Daily sync.
Popular Destinations
Google BigQuery
Snowflake
Looker Studio
RELATED SOURCES
Popular Destinations
Google BigQuery
Snowflake
Google BigQuery
Google BigQuery
Snowflake
Looker Studio
Metrics & Dimensions
The full data model — positioned here because the reports matter more than the schema. But here's exactly what's available.
Metrics
Leads
Integer
Programs
Integer
Email Opens
Integer
Form Fills
Integer
MQLs
Integer
Program Success
Integer
Clicks
Integer
Lead Score Changes
Float
Dimensions
Program
Text
Lead Source
Integer
Status
Integer
Channel
Integer
Campaign
Integer
Score Range
Integer
Data freshness
Daily sync.
Popular Destinations
Google BigQuery
Snowflake
Looker Studio
RELATED SOURCES
Google Ads
LinkedIn Ads
Facebook Ads
Microsoft Ads
Salesforce
Frequently Asked Questions
Frequently Asked Questions
What Marketo data does Clarisights pull?
Lead, program, and email data including lead scores, program success, email engagement, and form submissions.
What Marketo data does Clarisights pull?
Lead, program, and email data including lead scores, program success, email engagement, and form submissions.
Can I see Marketo leads by ad channel?
Can I see Marketo leads by ad channel?
Why not use Marketo's Revenue Cycle Analytics?
Why not use Marketo's Revenue Cycle Analytics?
How is it set up?
How is it set up?
See Your Facebook Ads
Reports Live Today
See Your Facebook Ads Reports Live Today
Connect in minutes. Your first cross-channel dashboard is ready the same day. No engineering required.
Connect in minutes. Your first cross-channel dashboard is ready the same day.
No engineering required.
